Campaigns are essential tools for engaging audiences around specific and meaningful topics.
For over 15 years, I’ve been developing and supporting campaigns with a wide range of objectives — from concept and mechanics to creative production, performance tracking, and final delivery.
My role spans the full process, ensuring alignment between message, design, and measurable results.
Focused on B2B, I developed and adapted the launch campaign for Avanos Mic-Key in Latin America, working closely with the Avanos Brazil marketing team.
The campaign successfully increased product awareness among hospitals and laboratories, leading to a measurable boost in sales across the region.
For the launch of the BD Alaris™ infusion pumps, I supported Becton Dickinson’s marketing team by creating materials for events, trade shows, client channels, and prospecting platforms.
We implemented various strategies to highlight the benefits of the equipment in the daily operations of hospitals and laboratories.
As a result, the campaign generated increased interest and boosted product acquisitions across the region.
In collaboration with the Becton Dickinson team, I created and adapted materials to showcase the BD Rowa™ automation system for pharmacies and hospitals across Latin America.
With offices in Rio and São Paulo, Daniel IP has always fostered an organically diverse work environment. To further reinforce this commitment, we were invited to collaborate with the firm’s marketing team to create the Daniel Plural campaign, which featured direct participation from employees and partners.
For one year, I worked closely with the B2B marketing and sales teams of Neosaldina at Takeda Brazil. Through frequent in-person and digital activities, our goal was to engage and strengthen relationships with employees, further expanding the reach of an already strong brand across the country.
The campaign featured multiple performance awards and culminated in a grand prize: a trip to Europe to attend the Champions League final.
This initiative boosted employee motivation, brand loyalty, and internal engagement, contributing to Takeda’s overall business objectives.
To motivate and engage Mölnlycke’s B2B sales team, we developed a six-month campaign focused on deepening employees’ understanding of the excellence of Mölnlycke products.
This enhanced product knowledge directly contributed to increased business opportunities and sales growth during the campaign period.
A My Viagens tinha como objetivo, tornar ainda mais conhecidos os excelentes serviços de viagens corporativas que prestavam. As vantagens já eram muitas, desde custos baixos, atendimento exclusivo até rapidez e praticidade. Criamos algumas peças que foram enviadas e apresentadas em eventos e reuniões da My Viagens com clientes.
With the introduction of data protection laws in Brazil and worldwide, we contributed to the creation of campaigns for multiple clients.
These included explanatory materials used in events, social media, and corporate communication channels to educate and engage both companies and their customers on data privacy practices.
